For more than 50 years, fetishistic themes and iconography have been increasingly integrated into the changing face of fashion. But while high heels, corsets and leather have become par for the course, rubberwear retains its ability to turn heads and raise eyebrows. After migrating from battle trenches to fetish clubs, latex clothing now makes the most impact on catwalks and red carpets.
Earlier this year, models in rubberwear squeaked down the autumn/winter catwalks of Gucci, Vivienne Westwood, Balmain, Thierry Mugler and Raf Simons, and the latex looks donned by Kim Kardashian at the Met Gala and Rachel Weisz at the Oscars remain some of the most talked-about ensembles of 2019. The Hadid and Jenner wardrobe staple is also beloved by musicians like Cardi B, Katy Perry, Ariana Grande and Nicki Minaj. Latex fashion has played a starring role in some of the most pivotal pop-culture moments of the decade, sported by Rihanna in her notorious S&M music video, by Miley Cyrus at her controversial 2013 VMA performance, and Lady Gaga, when she met the Queen. Countless headlines prove that the combination of latex and celebrity is still deemed newsworthy.
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