W Magazine

Contributor interview: Cassidy George

To celebrate the creatives that made the annual Pop issue come to life, W asks the issue’s contributors––Cassidy George, Tyler Mitchell, Carljin Jacobs and more––what “pop” mean to them.

Cassidy George

Writer, “Karol G” and “Raye”

Who do you consider the most important pop culture icon of our time?

Without question, it’s Kim Kardashian. In my life, though, it’s John Waters, the “king of filth.”

What does “pop” mean to you?

Pop is the prioritization of pleasure and digestibility over difficulty and uncertainty. Pop is like the bubbles in a soda: explosive bits of sweetness that are delicious, addictive, and potentially bad for your health.

What music are you excited about right now?

Hyperpop is the only genre that sounds truly new to me.

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